Stray from the flock... read into marketing

It seemed like for so long we were just bombarded with advertisements, and commercials. That has now changed. In today's world we watch shows when we want, and a lot of times either without commercials, or we "Fast Forward" through them. Marketers have never had a harder time getting their products message into our ears. We were once like sheep, that were easily reached with a message and simply followed the flock to a product.

The Wall Street Journal had a fantastic article on the challenges of marketing in today's' tech savvy world. I find all the new methods that marketers implore very fascinating. They have had to get very creative to reach potential customers. Marketing has become more targeted and several different mediums are utilized to reach many different niches. Check out WOMMA, the Word of Mouth Marketing Assoc., which uses word of mouth techniques to advertise products.

Other new methods, including viral or buzz marketing bring us concepts like the subservient Chicken, and other types of wacky, yet talked about ads. The more clever an ad campaign, the more I respect it. I don't like being sold to, (in fact I am the worst person to shop with- cause I over-analyze stores sales motives to death) in fact I will walk out of a store if I feel pressured, or I am dealing with an incompetent clerk.

Take a minute every now and then as you watch a commercial, or walk through a store, and think about their motive. Think about what they are trying to get you to buy, than decide if you are going to be one of the sheep.